Case Study
Jaguar XF Launch.
Jaguar launched the new XF with a dramatic high-wire crossing in Canary Wharf. The XF was driven on wires just over an inch thick, suspended over the River Thames by British stuntman Jim Dowdell to perform "a world first high-wire water crossing".
Although the vehicle itself required no graphics, the balance pendulum beneath the car did! With such a high profile job, it needed to look impressive and it needed to be right. We think it looked stunning!